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Advertising awards serve as
a measure of the quality of
the ad campaigns created by the ad agencies. The awards
an agency gets is an indicator of its success in terms of creative
and quality work offered to its clients. These awards are also indicators
of the effectiveness of an ad campaign made by an agency. There is no
single authority for the awards, there are different awards functions
which cater to different regions of the world, each having its own set of
yardsticks to judge the advertisements in various categories. While many awards
are given away each year, only a few are worthy of mention. These
are discussed below.
The London International Awards (LIA), which was conceived
in London in 1986, has established itself as a global leader,
honoring advertising, design and digital media. LIA is the
first comprehensive award of its kind accepting all media and
executions from all over the world, to be judged by a truly diverse international
jury comprising of the most talented, recognized and
awarded individuals. Each year, the
awards are given to imaginative and emotionally inspirational
ideas, with a relevant compelling execution. All companies
and/or individuals involved in the creative process of advertising are eligible
to enter. The awards are given in various categories, like:
design, Non-Traditional Media, Print, Digital Media, Package
Design, Radio, Integrated Media, Poster and Billboard and
Television/Cinema/ Digital/Web/Mobile categories.
For Asia, the entry fee for
Television/Cinema/Digital/Web/Mobile categories is £265.
The Cannes Lions International Advertising Festival (IAF) is
a global festival for those working in advertising and related fields.
The seven-day festival, incorporating the awarding of the Lions awards,
is held yearly at the Palais de Festivals in Cannes, France. At present,
the Cannes Lions International Advertising Festival is the
largest gathering of worldwide advertising professionals and advertisers.
The Cannes Lions International Advertising Festival is the
world's biggest celebration of creativity in communications.
Winning companies receive a Lion trophy. The trophies are given in
various categories like: honoring the most creative TV/cinema, print,
outdoor, interactive, radio, design, PR, sales promotion or
integrated advertising campaigns, as well as the best media and direct
marketing solutions. It is one of the most prestigious
international advertising awards. In 2009, more than 22,500 entries from all over
the world were showcased and judged at the festival. Over 6,000
delegates from 90 countries attended seven days of workshops,
exhibitions, screenings, master classes and high-profile seminars last
year. |
