Human behavior is the concern of every individual.
Parents are unhappy about the behavior of their
children, teachers complain about the lack of interest among students and
the employers experience bitter behavior about the lack of
commitment from their employees. When highly paid employees of an
organization go on strike or indulge in some other form of protest, the typical
reaction of the management is that of shock and dismay. The assumption here
is that when an employee is well paid for his time and labor, he is
supposed to be motivated to carry out the responsibilities entrusted
on him, and should be happy with his job.
The traditional methods of motivation of human beings,
even within established institutions, have become ineffective.
Technological advancement can be taken as a key factor in this struggle.
Although advanced technology centers on higher productivity, it
still has a negative impact on the workplace environment. Workers
see their jobs disappearing or becoming dehumanized. Societal
support must go hand in hand with technical innovations. The new forms
of work organization, therefore, must represent an optimum balance
between the technical demands of the job and social needs of the
people performing the job. |
