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MBA Review Magazine:
Prospective Entrepreneurs: Plan for the Challenges Ahead
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Though very high level of motivation and an innovative concept for a business are great building blocks for budding entrepreneurs, they are not nearly enough to prosper in the highly competitive marketplace of 2010 and beyond. Becoming a successful entrepreneur-and growing that start-up business over a longer horizon-requires many diverse skills and a thorough approach.

 
 
 

The more prepared an entrepreneur is before embarking on a new venture, the better are his chances for success. Even before the recent `Great Recession', the failure rate for new businesses was high. According to the US Bureau of Labor Statistics, "The data show that, across sectors, 66% of new establishments were still in existence two years after they were built, and 34% were still in existence four years after. It is not surprising that quite a few of the new establishments disappeared within the first two years after their birth, and then only a smaller percentage disappeared in the subsequent two years. These survival rates do not vary much by industry." Further analysis of US government data, involving just single-establishment firms, found that only 45% of these firms were still in business after five years and 29% were still operational after 10 years.

My original theme for this article was, "The Top Ten Start-up Skills" for budding entrepreneurs. However, it didn't take much research and reflection to conclude that the top 10 list should be more like a top 25 list. EntrepreneurshipWeb.com sums it up nicely: "An entrepreneur is a person who organizes and manages a business, assuming the risk for the sake of profit. The best way to minimize your risk is to be prepared for the road ahead."

As summarized in the checklist in Box 1, and discussed next,, the budding entrepreneur should not rely on an intuitive, haphazard approach. He or she should keep in mind this five-P acronym: Proper Planning Prevents (or, at least, reduces) Poor Performance! As America's greatest inventor, Thomas Edison, once noted: "I never did anything worth doing entirely by accident.... Almost none of my inventions were derived in that manner. They were achieved by having trained myself to be analytical and to endure and tolerate hard work".

It is essential that a budding entrepreneur be well-grounded in the fundamentals of entrepreneurship and be aware of—and digest—a wide variety of available resources. Box 2 lists more than 20 free online resources dealing with entrepreneurship. These resources include: associations, guides, blogs, and various lessons. A good first book to read is Guy Kawasaki's, Art of the Start (an inexpensive Penguin Group paperback).

 
 
 

MBA Review Magazine, Prospective Entrepreneurs, Proper Planning, Marketing Consultancy, Financial Resources, Viral Marketing, Social Networking, American Auto Industry, Business Administration, Real-estate Investment Schemes, EntrepreneurshipWeb.