Out-of-Home (OOH) advertising popularly known as outdoor advertising is propelling India. A study of the pattern and trends of OOH in India reveal that the first world countries dominate the minds of advertisers as usual. History reveals that all the paradigms are generally copied by the West. Outdoor advertising also follows a similar trend. This article cites various national and international case studies and analyzes how western ideas influence the creative minds of the Indian market.

Out-of-home (or outdoor advertising) boom in India is propelling the investors to explore new avenues. By studying the present scenario of OOH in India, one can understand that creativity and innovation are adding to the whole business, and lots of risks and challenges and patterns of the West are being adopted by altering them according to the need of the Indian market.

Outdoor media is always known for its longevity and impulsive buying. It captures those audiences who are out-of-home i.e., those who spend a lot of time on traveling. It clearly indicates that outdoor advertisers have to grab the eyeballs in few seconds or minutes as mobility is a great challenge. OOH can fall out to be a more beneficial mode to communicate and sell out the ad when it comes to audience who are regular travelers with the same routine. Creative heads working on OOH are not only trying to add creativity but also trying to copy innovation and new technologies from the west. An increase in the digital signage, known as digital out-of-home advertising (DOOH) is also evident especially in metropolitan India.

Advertising Express Magazine, Outdoor Advertising, Indian Market, Digital out-of-home Advertising, Multinational Corporation, Brand Awareness, Outdoor Advertising Industry, Television Advertisements, Multinational Corporations, International Products, Advertising Agency, Education Campaign, OOH Advertising.