The real problem with strategy is how to structure organizations and how to implement the strategy through people. You cannot manage third generation strategies through second generation organizations with first generation managers. Sumantra Ghoshal, one of the world's most renowned management guru and a highly- acclaimed professor of strategic and international management, died on March 3, 2004. Conferred with "Euro-guru" by `The Economist', Ghoshal was one of the most influential figures in European management thought. His research work was highly regarded by both the academic and the business communities worldwide. He was the first management expert to study the role of global companies and their effect on the society. 1In the late 1980s, he was shot into empyrean heights of fame for his pioneering work, where he suggested a model of the TRANSNATIONAL firm: one that is locally responsive but has global scale and expertise, and that can transfer that expertise effectively, cheaply, and fast. 2He along with Christopher Bartlett, his mentor at Harvard and a long-time collaborator, coined the phrase "the transnational corporation". They described the ways in which they saw the Transnational corporation as being managed as an integrated network of strategic business units.

3Ghoshal's researches are based on a long acquaintance and deep knowledge of a range of big organizations. They include names like GE, HP, Mckinsey, 3M, etc. He had published 12 books, numerous articles and award-winning case studies. 4His book, `Managing Across Borders: The Transnational Solution', was acclaimed as one of the 50 most influential management books of the century and has been translated into nine different languages. His book `The Differential Network: Organizing the Multinational Corporation for Value Creation', won the George Terry Book Award in 1997. In the mid-1990s Bartlett and Ghoshal produced `The Individualized Corporation', a more far-reaching look at the changes in business. This book has been translated into seven languages and has won the Igor Ansoff Award in 1997 . In 2000, he wrote a book titled `Managing Radical Change: What Indian Companies Must Do to Become World Class', where he had urged for "radical change" as the only way of survival for the Indian companies.