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Management

the Case Folio

April' 04
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Nucor Corp's Organizational Culture

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Dell's Success Story in China

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CASE IN FOCUS

The Fall of Barings Bank

--Sumit Arora, Vivek Gupta

The case discusses how futures trader Nicholas William Leeson's unauthorized trading in derivatives led to the fall of Barings Bank, the oldest and most reputed bank in the UK. It describes the complete sequence of events leading to the fall of the bank. The case also highlights the reasons for the fall, including the lack of proper managerial supervision and operational control systems, and the mismanagement of the bank's derivatives operations.

HRM

Nucor Corp's Organizational Culture

Shubhra P Gaur

The case examines the organizational culture at Nucor and how it led the company to success. The policies and mechanisms adopted by Nucor's management to encourage the productivity and profitability are also discussed. The case takes a close look at Nucor's recruitment, reward systems and work culture. It also discusses the various criticisms labeled against Nucor's HR policies.

Article Price : Rs.50
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IT & SYSTEMS

Tesco.com - A Rare Profitable Dotcom

--A Mukund

The case describes the evolution of Tesco.com (the online selling arm of the UK's number one retailing company Tesco), into the world's number one online grocery seller by 2003. It explains the rationale behind Tesco's decision in the mid-1990s to sell groceries through the Internet. Detailed information is provided on the strategies adopted by the company to make the business a success. These include its unique 'pick-in-the- stores' model, delivery excellence, inventory management, customer service and website management. Thereafter, the case studies the outcome of these strategies and comments on Tesco.com's alliance with the US-based retailer Safeway in 2001. Lastly, the case examines the possible pitfalls for Tesco.com in 2003, and briefly discusses its future prospects.

OPERATION MANAGEMENT

Sundaram Clayton - Winning the Deming Prize

--A Neela Radhika

The case examines the quality initiatives taken up by the leading Indian air-brakes manufacturer, Sundaram Clayton, to win the world's highest award for quality, the Deming Prize. The company's Total Quality Management (TQM) experience and its preparation for winning the award are explored in detail. The case also provides information about the Deming Prize- its history, importance and parameters of the award.

BUSINESS STRATERGY

Dell's Success Story in China

Ram Baliga

The case discusses Dell Computer's (Dell) initiatives to build and strengthen its presence in the Chinese Personal Computer (PC) industry. It briefly details Dell's evolution over the years and examines the rationale for its entry into China. The case also examines the measures adopted by Dell to succeed in China and the ways in which it overcame the problems it faced while implementing its famous 'Direct Model' in the country. The reasons for Dell's rapid growth in China (especially the marketing initiatives) have been discussed in detail. The case ends with a brief note on the competition faced by Dell (from players such as Legend) and its future prospects in China.

Article Price : Rs.50
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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management

Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.

International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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