One
of the category specialists that sells an assortment
of health and beauty products is, `Watsons Your Personal
Store' (`Watsons'). Established since 1828, the retail
chain is part of the AS Watson Group, which is a wholly
owned subsidiary of Hong Kong-based conglomerate Hutchinson
Whampoa Limited. Watsons has established its presence
in eight countries over Asia; with millions of customers
shopping in its stores every month. Building on its
long-standing reputation for quality and innovation,
Watsons' stores offer more than 25,000 products in
700 outlets. On top of a wide selection of health
and beauty products, Watsons also carrys merchandise
such as fashion items, confectionery, cards and toys.
In
recent years, the Watsons brand has rejuvenated itself
in line with the value proposition of helping customers,
"Look Good, Feel Great, Have Fun". Watsons
has introduced a new; bright; and contemporary feel
to its stores, as well as providing unique programs
of personalized advice and counselling in beauty and
health. The recent opening of its flagship store at
Ngee Ann City boasts of a pharmacy and service consultants
for almost every brand of cosmetics and healthcare
products.
The
selected retail outlet for this article is located
at Compass Point Shopping Mall in Singapore. Informal
interviews with the store personnel and customers
were initiated and photographs were also taken at
the store. In addition, a total of four trips were
made to the store for the purpose of personal observation,
with two trips during weekdays (morning and evening),
and two on a weekend and a public holiday respectively. |
