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Effective Executive Magazine:
Essence of Innovation in the 21st Century: Be Creative
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Innovation is pivotal to the progress of organizations. With the innovation rate in most markets increasing, an organizations ability to prolong creativity in its products, processes and members becomes a significant challenge.

 
 
 

Innovation comes from the Latin word innovatus which means to "alter" or to "change"; it does not necessarily mean to craft something completely new. It is the flaunting of ultimate achievements of the human brainpower. The selection, commercialization, and development of products or services have to break away from tradition for them to be innovative. Innovation being the highest product of human creativity, results from continuous engagement of ideas and actions with the aim to learn and face challenges which are embedded in one's tasks or objectives. Innovation is not just a reaction to present problems but is also a means to seize unique opportunities that can bring forth fundamental improvements.

An innovative product has a limited shelf life. Innovation is not limited to only products and services. The notion of innovation can also apply to methods, techniques, and new applications. For instance, Mahatma Gandhi's method of non-violent protest against the British was an innovative approach. This was because for the first time, the rulers and their guardians with guns and institutional power were confronted by people with no weapons and legitimate power (a whole new paradigm shift). Any display of peaceful behavior in any form today can only be considered as an improvement of the original idea, unless someone discovers another effective power display, based on a different set of paradigms, thereby generating an entirely novel and innovative method. Innovation is not dependant on wealth, status, position, age, gender or any other characteristic of an individual, except the ability to think in a creative way and the presence of supportive institutions. This implies creativity is necessary for innovation and is considered as a precursor to innovation.

Creativity means problem identification and idea generation. It implies doing things in a simpler and better way. It is a blend of motivation, time, effort, and skills. To generate creativity, one need to be free in one's thinking about the barriers and constraints of the real world. The purpose of creativity is to create new ideas and thereby generate new perceptions. Any valuable creative idea will always be logical in hindsight, but it can't be obtained by logic.

 
 
 

Effective Executive Magazine, Essence of Innovation, Wipro Technologies, Cost Management Models, Industrial Research, Compal Electronics, Commercialization, Hewlett-Packard, Innovative Ideas, Innovative Companies, Pharmaceutical Industry, Technological Innovation, Innovative Companies.