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Effective Executive Magazine:
Jet-Sahara Merger: Its Time to Consolidate
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With nearly half of the countrys aviation market under its belt, Jet Airways has now an opportunity to rule the market.

 
 
 

The Indian airline industry has been witnessing some drastic changes in the last one year or so. In 2005, it was the launch of a few low-cost airlines which fueled the competition in the industry like never before. Some low-cost carriers like Kingfisher, SpiceJet, and GoAir launched their fleet while some others have lined up to join them later. In December 2005, Indian Airlines, one of the largest air carriers and once the No.1 carrier in India, went in for an image makeover and renamed itself as `Indian'. When it seemed that the competition was hotting up in the Indian airline industry, Air Sahara, part of the Sahara India Pariwar, was put up for sale, thus, signaling the beginning of consolidation in the industry.

Air Sahara was in the red in the recent past and this may have forced the Sahara group to sell off its airline business. There were two serious contenders for the deal: Jet Airways and Kingfisher Airlines. While Vijay Mallya's Kingfisher Airlines was looking for a partner to grab a considerable share in the market, Jet Airways led by Naresh Goyal was in a mood to dominate the Indian market by reviving its fortunes. (Jet, which had a market share of nearly 45% in 2004, was left with only 36% towards the end of 2005.) Finally, Naresh Goyal's Jet Airways turned out to be the winner as on January 19, 2006, the company announced its deal to buy Air Sahara for $500 mn (Rs. 2250 cr); thus, becoming the market leader in the Indian aviation industry.

Until the early 1990s, when economic liberalization started, government companies dominated many sectors. Government-owned carriers Indian Airlines, Air India, and Alliance Air ruled the aviation sector. The political clout helped both Indian Airlines and Air India to form their own rules in the market. It was only after the government allowed private investment in the airline industry that private airlines entered the industry. Once the government opened the civil aviation sector for private investment, there was a major transformation in the aviation industry. This initiative by the government brought smiles on the faces of both investors and air travelers.

 
 
 

Effective Executive Magazine, Jet-Sahara Merger, Indian Airline Industry, Sahara India Pariwar, Kingfisher Airlines, Indian Aviation Industry, Economic Liberalization, Indian Airlines, Damania Airways, Jet Airways, Human Resources, Management Research, Business Portfolio, Market Share.