Megan Impex Pvt. Ltd.2 in 2005. With the reinvention of Fastrack, what we are going to be seeing in the future is certainly a lot more investment in the brand, a lot more in terms of product collections, which will come in, in both watches and sunglasses and hopefully a more unified campaign that will span both categories -Bijou Kurien, Chief Operating Officer (Watches), Titan Industries Ltd. in 2005. The association with Aamir Khan was mainly due to the brand values that both Titan and the actor are associated with. We are both known for our commitment and obsession towards perfection, quality, innovativeness, setting new trends and our market leadership. - Bijou Kurien, Chief Operating Officer (Watches), Titan Industries Ltd. in 2004.
In
October 2004, Titan Industries Ltd. (TIL), a leading manufacturer
and marketer of watches, jewelry, eyewear, and other lifestyle
products, appointed Aamir Khan (Aamir) as the brand ambassador
for its Titan range of watches. Bijou Kurien (Kurien), Chief
Operating Officer (Watches), TIL, said, "There is a perfect
fit between Aamir and Titantheir stature, timelessness, and
the love and trust they both share with the people, both nationally
and internationally, makes this an ideal partnership. Moreover,
Aamir has a universal appeal that extends to everyone, across
age groups, just as our watches do." With the celebrity
endorsement, TIL hoped to promote the latest trends in the
industry.
Though
the vast distribution and service network of TIL had served
as an effective entry barrier in the 1990s, foreign brands
were becoming increasingly popular in the early 2000s, thanks
to the paradigm shifts in the retail scenario and the growing
affluence of the Indian consumers. And TIL found that it was
not safe even at the bottom of the pyramid. The grey market
with cheap Chinese imports and the unorganized sector had
cornered a sizable chunk of the low-end market. The appointment
of Aamir Khan as brand ambassador for the Titan brand was
seen as an attempt to broad base the appeal of the Titan brand.
In 2004, besides appointing a brand ambassador, TIL made several
attempts to revitalize its sub-brands. It introduced several
collections/ranges under each of its sub-brands. |
