With the advancement of information technology all around, careful use of corporate blogging can help management resolve complex issues in human resource management, especially in areas of performance management, employee communication, recruitment, etc. This article examines the advantages and limitations of corporate blogging and discusses how this technique can be further used for developing fruitful communication throughout the organization.

Corporate blogging is an online platform providing opportunities for active participation of employees at all levels, to read, to write and to communicate with each other on organizational issues, thereby create open communications and suggest ways and means to improve upon them. Corporate blog is a corporate website, which is continuously updated as a corporate diary, news outlet, etc., and text, links, audio, video and pictures can go into it. Blogging is an extremely cost-effective way to build people management function with newer contracts and opportunities. In modern day management, blogs are a prerequisite for successful handling of people management issues. There are at least 9 million blogs out there, with 40,000 new ones popping up every day. These blogs can be talking about business, engaging employees. However, even these blogs can be a risk for they may, sometime, leak confidential information.

The earliest roots of blogs were found in newsgroups and Internet forum where people could engage in conversations and post messages for detailed communication. In these personal online web pages or diaries which were evolved through bulletin board applications, people could convey personal and confidential messages even through pictures, music and other media. When tools became available to make frequent posting and linking easier, the true blog emerged.

What differentiates a blog from an online journal is the content of interaction and community that accepts it. In an online journal, an individual can post personal messages and content, while a blog can link other relevant blogs and even can backtrack when needed. Backtracks are posts which continue a conversation on one's own blog from another relevant blog, which includes the original post of references. Generally, bloggers read and comment on each other's blogs. All of this linking and commenting creates an interrelated network of blogs called the "blogosphere".

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