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Defining organizational purpose and mission is the most important and challenging task for
any enterprise. Constancy of purpose and incorporating the philosophy of quality into
the corporate culture is possible only through
long-term quality program. The absence of a
long-term program also affects constancy of
purpose. Managers who continuously change their company and job may fail to recognize the
purpose and focus on short-term programs. To tackle this,
a sense of purpose should be instilled in the
minds of each and every employee.
As Drucker says, "Defining what our business
is always a difficult question and the right answer
is usually anything but obvious." Changes,
whether small or big, should be based on the purpose
for which they are made. The key to the success of
Sony is its basic purpose of "Never to follow others".
Akio Marietta, founder, Sony, said, "Our basic concept
has always been thisto give new convenience or new method or new benefits to the general public
with our technology." It is due to this sense of
purpose more than any other factor that Sony is successful
in motivating its employees, and in accepting and managing change.
Change makes experience outdated. Managing change depends on how it is perceived.
Perpetual opaqueness which is also known as the
dominant logic of a firm is the major barrier for
managing change. This is mainly due to the internalization
of past experiences, and a formulated set of assumptions and belief. The only way to
overcome this perpetual opaqueness is through
unlearning and relearning process. |
