Many corporations have adopted Corporate Social Responsbility (CSR) practices while pursuing their business objectives. The entire approach towards the development of the society is very scientific and well thought out. In all such endeavors, the benefits should trickle down to as many stakeholders as possible. These CSR initiatives can be implemented in the organization with the help of Human Resource Management (HRM) concepts like Quality of Work Life (QWL), so that manifestation of the concept of CSR can be visualized. This article tries to explore the various aspects of the CSR concept, as well as QWL. It attempts to establish the correlation between CSR and QWL.

This article is conceptual, exploratory in nature and seeks to establish a relation between Corporate Social Responsibility (CSR) and Human Resource Management (HRM). The specific focus is on Quality of Work Life (QWL). There are several definitions for these concepts. One finds broad as well as narrow approaches of the definitions on the magnitude of its applicability.

Corporate(s) in India, as anywhere else in the world, are striving to improve the public image of the business. It is not `dirty business' any more. Most companies believe in being and becoming good corporate citizens. They see the value of giving back to the community, which contributed to their success. CSR is no longer mere philanthropy. Though still largely voluntary, it is seen as imperative for sustainable business. There is growing evidence that socially responsible investment by ethical companies brings in higher returns on a long-term basis. CSR and QWL are umbrella concepts, encompassing several themes—philanthropic towards society and charity towards employees. Organizations plough back benefits like owning customers and owning employees, which in a cyclic way fetches rewards to it (Venkatraman S, The Economic Times, 2006: 1).

An organization, as a system, can be changed and developed to achieve the goals in the best possible way. Generally, the goals of an organization, ab initio, are: survival, stability, profitability, growth and then service to society.

Corporate Social Responsibility, CSR, Human Resource Management, HRM, Quality of Work Life , QWL, Economic Development, Workplace Initiatives, Occupational Stress, Organizational Health Programs, Organizational Effectiveness, Pollution Control.