The current business environment of complexities is the
outcome of liberal policies adopted worldwide, resulting in
the entry of innumerable private players in the market. Local
companies, in the hope of larger profits, have also expanded their horizons
beyond their national boundaries. Further, to sustain competition,
they are continuously implementing innovative strategies to woo
customers, irrespective of the associated risks.
Before the world could even recover from the
consequences brought about by recession, a spate of similar devastating events
like terrorist attacks, disclosure of fraudulent activities at some of
the most reputed companies and most recently, the pandemic Swine
Flu had once again knocked down the corporate strategies being built
for revival.
These unforeseen events that have been frequently hitting
the world indicate towards a more challenging scenario for the
corporate world. Thus, companies today not only have to compete with
their contenders but simultaneously have to counter the storm of such
unforeseen problems that could have a direct impact on the
organizational competitiveness. |
