Sex no doubt provides an effective way of getting a man's attention; but it is a cheap shot!
Many advertisers think that sex, or women dancing around in sexy clothing, sell their product. Unfortunately, sometimes it does! Sex is a strong appeal to use in advertising. Advertisers are looking for the best way to get the customers attention. Sex in advertising is the use of sexual interest as a tool of persuasion to draw interest to a particular product, for the purpose of sale. A provocatively clad model lends `sex appeal' to a product.
Advertisers aim products and services at a specific target audience, those most likely to buy the product or service. Since many products or services are intended for one gender or the other, the use of sex appeal varies. For ads aimed at men, courtship and romance are not a primary approach. Instead, the approach is sex without any complications or difficulties. For women, the emphasis is on romance, and long-term relationships involving trust and love.
We are surrounded by advertisements that are desperately competing for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it really effective? |
