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Love,
friendships, Internet technologies and marketing are
transforming the Web into number one social destination.
Internet technology is rapidly creating and helping
to deploy social networks, while at the same time
allowing people if they desire to remain at a physical
distance from potential friends or partners. A key
driving force for people balancing hectic work lives
is to depend upon online dating because they quiet
simply do not to have any serious time they can set
aside for finding a companion or new friends. Perhaps,
this is not surprising as in the past, matchmakers
had this dedicated role within families and villages.
Advertising
and marketing executives, looking for new angles and
ways to market their products and services, will reap
tremendous rewards for themselves and their clients
by tapping into dating and social networking . The
key to achieving this leverage is to understand the
Web's role in initiating as well as maintaining social
and romantic relationships. One cannot escape the
human desire to seek romance as it is wired into the
brain. Outside the workplace, it is only natural to
seek new relationships, old friends or past romantic
partners. The desire maybe as much about having a
new friendship or a casual relationship rather than
marriage. Of course, shaddi.com has occupied
a unique position amongst Indians, by portraying romance
as a first step towards marriage.
According
to Jupiter Research, by 2008 the market for online
dating will grow to $640 mn and today, 14% of American
Internet users browsed personal ads in 2005 representing
more than 17 million people. There are chances that
these numbers could go to 18% by the year end. Match.com,
Yahoo! Personals and eHarmony are the top three players
in the market and account for 50% plus of all online
dating traffic (Online personalswatch.com). |
