To
survive and thrive in the ever-changing globalized world,
companies have to update their strategies accordingly.
Earlier, economic factors relating to cost-cutting drove
many companies to practice outsourcing strategies. This
has been going on for the past 40 years, followed by
more recent Business Process Outsourcing (BPO). However,
now we are in the third state of shifting, that is Knowledge
Process Outsourcing (KPO), which involves outsourcing
for high-end knowledge work. It is the new buzzword
in the outsourcing industry. The broad areas include
research work on analytics, market research, data management,
intellectual property, equity and finance, etc.
Amidst
global competitive businesses, the process time for
introducing products and services has become smaller,
followed by the ever changing customer demands with
respect to quality of services provided. Organizations
are compelled to adopt new systems and business models
which will not only provide operational efficiency but
also add strategic value to their products and services.
Besides, the ageing workforce in the developed economies
and consequent shortage of talent pool are also the
key driving factors towards KPO. The services offered
under KPO are much more research and analytical intensive,
focusing mainly on front-office type activities primarily
in business critical and strategic decision-making processes.
In short, the crux of KPO is to provide value to the
client, whereas BPO focuses on back-office tasks like
customer service, financial underwriting. In the process,
KPO provides great value for global companies seeking
to leverage the productivity and economies of scale
that a strategic outsourcing can provide.
"India
is the fountain of all wisdom and knowledge" goes
the ancient adage. True! This is now increasingly being
reflected in the global arena with the country fast
emerging as knowledge superpower to reckon within the
area of knowledge-based industries. With the large base
of talented professionals, India is the world's third
largest brain bank with approximately 2.5 million technical
professionals. |