In
the era of globalization and electronic revolution, there
is a revolutionary change with respect to business management
which used to revolve around the study and the adoption of
better methods of production and distribution. Modern business
management has become not only a science but also a sophisticated
modern art. It is comprehensive and concrete in systematically
studying and applying the principles and methods of all modern
issues of management related to supply chain management, logistics,
materials management, human relations management to dealer-distributor-retailer
management, that is, channel partner's management and so on.
Thus modern business management has acquired the dual characteristics
of science and art, i.e., theory and skill.
The
four recognized major components of high-technology are Orgaware,
Humanware, Technoware and Infoware. There is a greater need
for research in organizations. Often organizations concentrate
more on conducting research in production technology related
issues. Understanding the problems of organizational behavior
and organizational psychology in relation to organizational
structure, organizational conditions, politico-economic conditions
that include crucial issues such as inflation vis-à-vis
economic recession, problems of demand-supply, socio-cultural
conditions of the given region and above all with respect
to the development of science and technology in the corresponding
industry is important for any given organization.
Skinner,
a noted behavioral psychologist, had established that a man's
behavioral pattern can be conditioned through proper and scientific
applications of psychology in general and that of conditioned
methods and techniques in particular. All these were scientifically
demonstrated through his famous `Theory of Operant Conditioning.'
It is a fact that right from the days of Industrial Revolution,
man's production-related ideas and methods which include technology
harnessing and other production-related forces are always
ahead of their respective organizational structures on the
one hand, and socio-political-economic structures of the given
countries on the other. |