Business
Process Outsourcing (BPO) has become a critical agenda for
many multinationals in this era of globalization. BPOs entered
the Indian territory in the early 1990s and since then India
has progressed substantially. Presently, the US$5-bn worth
industry is expected to touch US$20-22 bn by 2007-2008. India
is a unanimous choice across the globe due to the availability
of a large amount of cheap but skilled manpower.
But,
in the recent times BPOs in India are facing a serious problem
of employee attrition. Repetitive low-end jobs, physical and
psychological problems and few career growth opportunities
are the major reasons cited for the high attrition rate. This
disadvantage has increased the operating costs of BPO entities
(Refer Exhibit 1) and is considered to be a threat to the
growing industry. The competitive advantage of India would
be lost, if such a critical problem is not addressed well
and soon.
The BPO industry stepped into India with the entry of captive
units of GE, American Express, HSBC, etc., in 1992. By the
end of the decade, various third party units joined the party.
BPO entities in earlier days paid a handsome salary to attract
a large number of employees (Note: Henceforth employees
will be implied to youngsters, since they constitute the majority
of the workforce). Hardly did people imagine of high pay,
incentives, sophisticated working environment and personal
growth in any organization during those days.
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