Corporate activities in various industries—ranging from textiles, consumer goods, and automobiles, to healthcare, travel and tourism—are now going through a metamorphosis in the Asian continent. The developed nations can no longer disregard the growing purchasing power of the millions of people in Asia. Marketing practices are getting fine-tuned and exciting developments are on the anvil. Asian countries have woken up to the immense possibilities of marketing alliances among themselves. This paper elaborately discusses different types of marketing trends in the Textile Industry, Telecommunication, Electronics, Automobiles, Healthcare Marketing, Education and Training, and concludes with a note that with such emerging marketing trends towards mergers and acquisitions, big multinational companies are expected to evolve in the developing countries, encouraging the new concept of `franchising'.

The marketing practices over the last two decades have diversified, expanded and witnessed a phenomenal growth owing to the boundary-less knowledge economy, globalizing, converging and consolidating industries have been in the forefront of these changes. There has been a tremendous growth in the economy of the Asian countries in recent years. It is not an exaggeration to say that a metamorphosis has occurred as a result in corporate activities in various industries. In this paper, growth and development in Asia in recent years has been studied from the point of view of a marketing professional. Marketing practices adopted in the industrial sector pertaining to textiles, consumer goods, automobiles, healthcare, travel and tourism, education and entertainment have been discussed. The exponential growth in the industries mentioned forms the rationale for selecting them.

It is exciting to look at the mind-boggling variety of the goods and services in these sectors. A thorough transformation of marketing practices is taking place, which was unimaginable some 20 years ago. The future is bound to witness several developments in the marketing field that will lead to changes in the attitude and lifestyles of people everywhere. This may be considered as a feature of the globalization process now under way.

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