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The Analyst Magazine:
Airtel : Tunes in to Success
 
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Bharti Airtel has retained its top slot and is further racing ahead even in times of slowdown, thanks to its smart strategy and sound execution.


In May, last year, Bharti Airtel, India's largest telecom company in terms of subscribers, came almost close to bagging South Africa's largest telecom provider MTN—but the deal fell through. Had the Bharti-MTN deal materialized, it would have created the fifth largest mobile operator in the world, with a strong presence in Africa, India and West Asia. It would have also given Bharti a considerable foothold in the African telecom market, which is chiefly dominated by local operators and European majors such as Vodafone Group of UK and France Telecom. However, since the stalling of the deal, market conditions have deteriorated dramatically, with world economies entering into deep recession and markets across the globe plunging precipitously. And no wonder, the market capitalization of MTN has also declined by almost 30% since then.

Though, it was an audacious effort by Airtel to grab MTN, the top brass of Bharti Airtel must be glad now that the talks with MTN broke down then. Interestingly, though the global slowdown has whacked MTN badly, it could not stain Airtel. On the contrary, Bharti Airtel, adjudged the `Best Carrier India' at The Telecom Asia Award 2008, has been registering healthy profits and is expanding its subscriber base rapidly, without showing any signs of sluggishness. In fact, the company is surging past in terms of user base even in times of slowdown. With more than 90 million subscribers under its belt, it has widened the gap with its nearest rival, RCOM of Anil Ambani, from 10-12 million to over 25 million. Its Adjusted Gross Revenues (AGRs) from wireless operations have outshone that of RCOM and Vodafone Essar (VEL) taken together.

 
 

 

The Analyst Magazine, Airtel, Bharti Airtel, Cellular Service Provider, Telecom Company, Market Capitalization, World Economies, Telecom Asia Award, Vodafone Essar, Telecom Revolution, Mobile Services, Telemedia Services, Global System for Mobile Communications, GSM, Strategic Alliances, GSM Operations, Central Vigilance Commission, Niche Technologies.