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The Analyst Magazine:
Free Phone Manager : Will Google's New Bet Pay Off?
 
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Google's free phone manager service is being touted as potentially disruptive for the telecom industry in the US. But Google has struggled to find success beyond search, its forte so far, and online ads.


Google is set to redefine the way Americans communicate over phone, thanks to its new service, Google Voice, an application designed to manage voice communications better, offering a single number to route up to six numbers simultaneously, be it landline, mobile or office numbers via the Internet. The move, many suggest, could potentially disrupt the global telecom industry. Currently, these services can be accessed by the existing users of GrandCentral, a company Google acquired in 2007, and would be open to the US public in a couple of months. This application offers a slew of new features such as single voicemail system which it claims as easy-to-use for multiple phones and which transcribes voicemail messages and directs as an SMS to a mobile or saved both in text and audio format in e-mail.

The application presents a host of new features such as conference call, call recording feature which informs the other party that you are recording the call (a great use for podcasters as they can export voicemail as MP3 file),call switch, personalized greetings, and sharing voicemails. The new free phone manager software, the latest attempt by the search engine giant to reach out beyond online search and advertising business into voice communications business, might work well, as according to analysts, voice and video communication is going to overtake e-mail, the concept which made the traditional mails almost obsolete in today's world, and believe it to be the next big thing we are yet to discover. "They are a wild card in telecoms and wireless but this is Google and they are very smart at what they do", responded John Arnold, Principal, J Arnold & Associates after the official Google announcement.

 
 

 

The Analyst Magazine, Free Phone Manager, Global Telecom Industry, Advertising Business, Google Application Products, Google Voice Call Buttons, Virtual Communication Network, Telecom Services, Wi-Fi Network, Mobile Communication Network, Mobile Internet Services, Telecommunications Service Frameworks, IP Multimedia Subsystem.