Consumers, all over the world, are increasingly shifting from the crowded stores to the one-click online shopping format. However, in spite of the convenience offered, online shopping is far from being the most preferred form of shopping in India. A survey among 150 internet users, including both users and non-users of online shopping, was carried out to understand why some purchase online while others do not. The results suggest that convenience and saving of time drive Indian consumers to shop online; while security and privacy concerns dissuade them from doing so.

The above statement best illustrates how Internet has changed the way consumers do nearly everything. A recent study by market research firm ACNielsen suggests an upward trend in online shopping across the world. A significant observation of this study is that India beats the global counterparts in number of purchases per month, with 5.2 purchases against the global average of 4.9. Online shopping is described as the process by which consumers purchase products or services over the Internet.

In today's fast-paced environment, with our lives becoming busy and chaotic, online shopping has become a culture and an inevitable part of one's life. The best thing about shopping online is that it provides consumers freedom and control, and choice of a wide range of products, with the favorite items being only a few `mouse' clicks away. Some say that it is technology and others say it is a business model; but there is no gainsaying that online shopping has revolutionized the way companies sell products and services, and also the way people shop.

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