Corporates face many
challenges today such as
uncertainty, economic constraints, operational
challenges and talent management. Each of these challenges has a
potential impact on the achievement of the organizational objectives. In
the current intensely competitive and globalized business environment,
it has become extremely difficult for a company to maintain
competitive advantage in the market. As the world business
environment changes, the factors contributing to success and competitive edge
also become subjective to these changes.
Building a strategic relationship with customers,
suppliers, employees, stakeholders and particularly the community at
large, has become central to the sustainability of an
organization. This can also form the foundation for a new, progressive and
people-centric corporate strategy, which looks beyond the balance sheet
and concentrates on its sustainable development. |