Ineed to start this month's article with a
confession. When I first heard the topic "Services Marketing" I found myself
scratching my head and wondering, "What exactly
is service marketing?" I figured whatever it
is; I'm obviously not involved. That was my first mistake. Just to be sure, I went to
the dictionary to figure this out. To make sure we are on the same page here, let's
define "services marketing" as "the marketing
of services such as telecommunication services, financial services and other
professional services." The key is, it is largely intangible.
Well that certainly clears things up, or so I thought. That was my second mistake.
One thing that started to become clear to me was that my company is not
involved in service marketing. You could say my
lack of expertise in this particular area made the writing of this article a little challenging.
On top of the challenges of contributing my monthly article, my company was
involved in a rather large, cumbersome project.
We have been working diligently to create a
working list of clients within a computer program
to alert them of weekly blogs I write. The irony of this is as I kept putting off writing my
article about service marketing, a topic I claimed to know little about, I was in the midst
of the most ambitious service marketing project my company had ever participated in! |
