A well-defined corporate culture can create an atmosphere that leads to the success of the organization. In order to develop a successful global culture in the organization, HR Professionals will have to utilize various recruiting and training and development techniques to attract the best talent that supports the changing needs of the organization.

Having a well-defined corporate culture is important as globalization transforms the way business is conducted. A well-defined corporate culture can create an atmosphere for success. Today's HR departments have taken on a strategic role as change agents and business partners in the company. HR strategies can be powerful tools for signaling cultural change and for reinforcing these changes. Strategic Human Resources Management (SHRM) helps the organization see promising and positive results by operating on a global level.

One of the hottest buzzwords in the new millennium has been "globalization". Today, globalization is transforming the way business is conducted. Operating within a personal vacuum will no longer be possible. Thus, the corporate world has found itself catapulted into the global arena due to the emergence of the Internet and other forms of communication, and an increase in the numbers of international mergers and acquisitions. Any business that wants to succeed in this rapidly changing, highly competitive environment must be able to adapt, evolve and operate on a global scale. Success on a global level now goes beyond dollars and cents. With competition so fierce, the race is now on to place human capital at the very center of a sustainable competitive advantage. In addition to looking toward its people, companies should examine their unique characteristics—anything to differentiate them from the competition. Looking at organizational culture as a competitive advantage is not a new idea. It is now more important than ever because of the narrow margin between companies globally.

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