While many senior executives continue to talk about the "voice of the customer," few demonstrate their commitment to this concept by spending time with customers. Many continue to use their intuition or `golden gut' in their attempt to provide superior customer value. Unfortunately, `senior executive intuition' is rarely attuned to the needs of their customers. While the competitive environment continues to intensify, executives have cut back on the time devoted to customers just when it should be increasing. This article discusses the need for senior executives to spend time with customers and provides examples of the benefits that this approach will provide.

E-Technologies in business mean "making business functions e-enabled". While enterprise management functions are focused with respect to a single organization, the management of supply chain extends this view to cover the supply chain partners as well. It is evident that seamless information flows amongst all levels, both horizontally as well as vertically, are crucial for a successful supply chain management. The challenge in a supply chain collaboration is to implement the cultural and organizational changes that allow supply chain partners to achieve responsiveness and efficiencies. The efficient implementation of business processes following a process model, is a key factor for the successful deployment of supply chain operations. The enactment of the process delivers run-time data of processed instances, which can be passed on to a process-monitoring phase, where running process instances are surveyed. While the definition, modeling and enactment of supply chain processes is well understood, very few documents, which deal with analysis and business intelligence aspects of supply chain processes, are found. This paper suggests an E-technologies-based architectural framework for a successful supply chain process management.

Business all over the world is undergoing a massive transition in the new connected economy. However, Web has emerged as a new and different conduit for conducting business. This phenomenon is enabling the customers to browse and place orders from any where in this world. Every day, there is the emergence of new business models, new competitors, new alliances and new Web-based business applications, such as e-hubs, virtual storefronts, aggregators, auctions, reverse auctions, marketplace concentrators, exchanges, portals, intranets and extranets, etc. Consequently, customers are growing stronger, and the market conditions are becoming more volatile. Today's global economy has greater velocity than that of traditional business reducing reaction time and forcing more real-time decision making.

The general technology is increasing at a rapid pace. Traditional e-business applications involve complex, multi-tier environments that must be integrated, not isolated. Though internal and external users use these applications, they lack the higher standard of quality. The role of technology is increasing at a rapid pace. Vendors are, therefore, able to adopt and create new technologies for e-business applications that are different from the way of carrying business.

E-Technologies for Effective Supply Chain Process Management, single organization, supply chain management, process-monitoring phase, E-technologies-based architectural framework, Web-based business applications, portals, intranets and extranets, Traditional e-business applications.