Direct marketing occurs due to the efforts made by organizations to directly interact with prospective clients to generate business opportunities. Direct marketing aims at approaching the prospects with a specific and clear objective. Today, business organizations are using various tools to reach the customers directly without marketing middlemen.

Today, marketers are extensively using different kinds of tools in order to reach the target customers without the help of intermediaries. Following are some of these tools:

This is the most common, widely used tool of direct marketing. Most of the marketers have their own websites, and the all-important information relating to the services are made available so that anyone interested at any time, anywhere can seek the desired information with the click of a mouse. Take the case of a bank or any life insurance company, all their services are available with proper links. In case, one is interested to collect more information, they can e-mail them directly.

Telephone marketing is comprised of integrated and systematic applications of telecommunications and information-processing technologies with management system to optimize the marketing communication mix used by a company to reach its prospective customers. It is well-planned and not just a series of hit-or-miss telephone calls. Telemarketing retains personalized customer interaction while simultaneously attempting to meet customer needs better and improve the firm's cost-effectiveness. One of the key advantages of telemarketing is that it allows a business to build and maintain its customer relationships. Lot of cold calls are made by banks and insurance companies to find prospective customers.

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