Online advertising has
brought in revolutionary
changes to the advertising and marketing
world. The viewers of advertisements have surpassed the
geographical boundaries of the companies operations. This has indeed
made online advertisements popular as it has turned to be a big business
for search engines in providing these services due to its
wider demographic consumers who can be easily contacted through
the medium of Internet. Most of the companies use this mode
of advertisement by either using the Internet or the World Wide Web,
for delivering the messages relating to their products or services.
The acquisition of Doubleclick by Google, which is a leader in the
ad words, is the best instance in recent days to show the progress of
online advertising. The starting of
e-commerce portal by many companies, including
Amway, highlights the growth of businesses in the virtual world. The
online advertisements usually include: contextual advertisements on
search engines, banner advertisements, rich media ads, social
networking advertisements, advertising networks, online classified, and
e-mail marketing, including spam
mails. Consider this: the online advertising market had grown
over more than $600 bn by 2007 and worldwide spending on
Internet advertising totaled $65.2 bn in
2008.
Though online ads look colorful, the other side of
advertising business in general has some insensitive practices,
which involve major risk factors. Hence, minutest care needs to be
taken, especially while designing an online advertisement.
Advertisers should follow certain ethical and legal parameters in order to
protect the interests and legal rights of the users, especially those relating
to privacy. This is very important in the online environment where
security lapses are innumerable. |
