In a surprising yet significant move, 
                          Pfizer and GlaxoSmithKline 
                          (GSK), the world's No. 1 and No. 2 drug makers, 
                          by sales, recently announced the formation of a joint 
                          venture which will focus exclusively on R&D 
                          and commercialization of HIV drugs, one of the few drug segments that is growing 
                          in double digits. But the duo has so far lagged behind Gilead Sciences 
                          Inc., a smaller rival, which has several category leaders under its fold, 
                          like Bristol-Myers Squibb and Merck. Expectedly, the move is being keenly watched by 
                          the rivals, as the global pharmaceutical industry passes through harrowing 
                          times, characterized by lower prescription drug sales, several drugs going 
                          off-patent (now or in near term), and a weak drug pipeline at Big Pharma. 
                          It appears like a win-win situation for the two 
                          companies which preferred to form a separate venture instead of going for mergers 
                          and acquisitions. For, GSK, which was the largest seller of HIV drugs until 
                          a couple of years ago, is facing loss of patent on some of its key drugs, 
                          including its best-selling drug Combivir by 2012, but is now fighting falling 
                          sales and a weak product pipeline; while Pfizer has so far been a fringe player 
                          but now has a strong HIV pipeline.  
                    The collaboration aims to capitalize on Pfizer's strong pipeline of 
                      promising drugs and GSK's strong global distribution network to give a tough fight to 
                      rivals and grab a larger pie of the fastest growing drug segment. However, 
                      skeptics do not seem convinced, given the absence of such a move in the past 
                      and the issue of level of commitment from the two drug giants given the fact 
                      that two-thirds of the world's AIDs-affected patients reside in Sub-African 
                      region who could not afford costly medicines and hence rely on the copycat drugs 
                      from drug manufacturers from regions like India and China. 
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