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Marketing is one of the vital
functions of any company
which contributes directly towards the growth
and success of any organization. It is a known fact that the
marketing function cannot be overlooked by a company especially in case of
a service sector as in such cases, each time, the service provider has
to convince its customers, whereas in the case of tangible products,
the product itself reminds the customer about its performance in terms
of durability and other features of the benefitthe product itself acts
as silent salesmen. Even, after the development of a well-designed
and effective marketing programs, there are a number of organizations
that fail to accomplish their marketing goals mainly due to the lack
of support from their employees. One of the contributors towards
the success of any organization is dedicated, loyal and
goal-oriented employees who have internalized the core values of the organization
and work together towards the mission and vision of the organization.
There are a few organizations, which have developed their
positioning strategies based on the value and competencies of their
human resource. No organization in the globe is able to attract
dedicated, loyal and goal-oriented human resource at the time of
the recruitment. It is possible only for an organization which adopts
strategic recruitment and selection to attract the appropriate human resource
that could be trained and motivated to be loyal and dedicated and also
to internalize the core values of the organization.
Therefore, it is
crystal clear that it is the organization itself, which has to ensure that
some activities need to be carried out to have a proper alignment between
the individual goals and organizational goals. The onus also lies on
the organization itself to make everyone aware of what it eventually
wants from its employees so as to achieve the foremost interest of
the organization. Internal marketing is the best process, which injects
all such values required to make everyone self-motivated,
contributing towards the growth of the organization. It is a known
fact that companies invest crores of rupees on advertisement but many
a times overlook the genuine demands of the employees. If, the
management ignores the basic demands or does not care about the employees'
problems, the top management cannot expect wholehearted cooperation
and support from their long associated employees. No doubt,
advertisement is very much needed at the introductory stage with the
purpose of informing the general masses about the arrival and launch of
the insurance plans. Thereafter, it is more beneficial, if the sales team
has one-to-one talk to create interest in the prospective clients.
Insurance policies can be sold only if the marketer has good knowledge of
the competitive policies and communicates the things in
the desired style as per the demand of the situation. This happens when
the marketer is having fire to excel, which is possible if the employees
are self-motivated and have a feeling that they are an important
member of the company. |
