Movie stars are now actively involved in their film promotion, which shows filmmakers and stars have begun to resort to innovative promotional campaigns to ensure that their films should succeed at the box office. This article explore the innovative and interesting promotion and marketing strategies, which have been successfully innovated and implemented by the makers of My Name is Khan (MNIK).

Film-brand association and in- film advertising in Bollywood are getting popular day-by-day and advertisers are coming out with interesting ways of integration. Movie makers are using these tactics which are mutually beneficial for the brands as well as the moviebrands get the right kind of visibility and registration in the minds of consumers whereas producers get to make some good money to cover up their cost of production.

My Name is Khan became one of Bollywood's most advertised movies, because it had the largest brand participation, worth around Rs. 25 cr. The movie was associated with brands like Fox Star Entertainment, Dish TV India Ltd., Bharti Airtel Ltd., Century Plyboards (I) Ltd., Reebok International Ltd., Samsonite Corp., Makemytrip.com and Kyazoonga.com Star TV and Hungama.

Hindi film marketing has become very innovative over the last years. In fact, the lead actors and directors are using all possible strategies to ensure that a buzz is created about the movie prior to its release. Promotional campaigns by Shah Rukh Khan (in My Name is Khan and Om Shanti Om), Aamir Khan (in 3 Idiots and Ghajini), Amitabh Bachchan (in Paa, and Teen Patti), etc., are few examples which show that filmmakers and stars have begun to use innovative promotional campaigns to ensure that their films succeed at the box office. For the promotion of My Name is Khan, Shah Rukh Khan and Kajol rang the opening bell at the Nasdaq stock market in the US and "became the first Indian movie stars to ring the opening bell of the Nasdaq."

Advertising Express Magazine, My Name is Khan, Brand Khan, Fox Star Entertainment, Hindi Film Marketing, Promotional Campaigns, Nasdaq Stock Market, Hungama Digital Media, Social Networking Applications, Video Sharing Websites, Digital Platforms, Marketing Campaigns, Entertainment Ticketing Company.