Communication is a sacred thread which connects the entire universe. It treads
into the realms of an organization. Apart from playing its role of informing, reminding
or persuading, it connects the employees of the organization by creating a strong
bond. This bond stretches to the employee-employer, employee-customer,
organization-stakeholder relationship. The purpose of communication is further enriched when
it succeeds in building a win-win situation for all. But just like every coin has two
sides, it is interesting to note the powerful tool of communication and at the same time
the nefarious role which creates misunderstanding, conflicts, clashes and even
divisions among people.
Nonverbal communication is the wordless world of communication. Body
language is one of the forms of nonverbal communication which has been much researched.
It includes gestures, postures, eye contact, facial expression, handshake, etc. It is
vocal in communicating emotions, attitude, behavior, feelings through its various forms.
Body language works involuntarily or unconsciously. It is an imperative part of
the interpersonal communication and thus man has little control over it. In 1952,
Ray Birdwhistell, an American Anthropologist and researcher, coined the term
Kinesics which is defined as the study of body motion in relation to the nonverbal aspects
of interpersonal communication (Shalini, 2009). He was of the view that all
body movements have meanings and like spoken language this nonverbal communication
can be analyzed further (Tammy, 2008). Albert
Mehrabian in his publications on verbal and nonverbal communication came up with the 7%-38%-55% rule
(Text Book, 2007). According to his study in 1971, he mentioned that there are three elements to any
face-to-face communication—7% words, 38% vocal tone and 55% body language. He
also stated that nonverbal communication is pivotal for communicating feelings and attitudes.
Each individual is different and has unique ways of communicating his/her
thoughts. In today's competitive era, only the best of the organizations can survive. There
is so much cut-throat competition that organizations have to be better than the best.
The needs of the customers are also changing. The organizations are under
constant pressure to deliver the best that the competitive market can afford and thus have
to change their strategies with time. Thus they give the best to the external
customer, be it their products or service. This requires the employees to put in their
collective efforts. However, this would be possible only if there is optimism and harmony
inside the organization. Most organizations, since ages, have been aiming to make
the thoughts of its employees concurrent to its setup and its philosophy. An
employee is compelled to align his thoughts with the ideologies of the system. Moreover
the increasing job pressure is making it more difficult for the employees to work
amicably. The jobs are becoming more and more target-oriented which has made the
internal environment of the organization more stressful. Employees react to situations
and communicate verbally as well as nonverbally. Verbal communication is monitored
to quite an extent by self-control but communication involuntarily displayed by
body language becomes the point of contention. Many a time, body language and
its interpretations add up to the confusion created. |