If there has ever been a manufac-turing industry in India whose
time has come, that industry is definitely the automobile
industry. The automobile manufacturing industry in India is not new, and
some sort of automobile manufacturing has been going on in India since
as far back as the 1940s.
Many of us can still remember the heydays of the Ambassador
car whose ancestor was the British Morris Oxford; and the Premier
Padmini, whose predecessor was the Italian Fiat. These beautiful, outdated
but sturdy limousines trundled along India's narrow, dusty, potholed
cattle tracks which passed for roads, transporting the glitterati who could
actually afford to buy a car. Those who have even longer memories will
recall the Standard Herald which in its heydays was a very sporty
looking car which traced its bloodline to the British Triumph. The Standard
Herald even had some interestingly unconventional features such as a
bonnet, which opened the other way, and front seats which folded forward
to let rear passengers into the back seat, since it was a two door model.
Fifty years of socialism ensured that the Indian automobile
industry was effectively strangled at birth, and looking back, it seems
surprising that it actually succeeded in maintaining its tenuous hold on life.
From these humble beginnings, the Indian automobile industry has traveled
a long way to reach the place where we see it now. It has the potential
to become a world beater, with many observers actually expecting the
Indian automobile industry to ultimately become the largest in
the world. This means that there are those who expect the Indian
automobile industry to even beat the automobile industry of China. This is
a pretty tall order one would tend to think at this point of time, but
there are many convincing reasons why such an outlook may not be
unreasonable. |