Many consider winning an award at Cannes Lions equivalent to winning an Oscar for a movie and for that reason it is rightly termed as the `Mecca' of advertising. This year, at the annual festival, one can get to watch around 5000 commercials, 10,000 outdoor and press ads, 1700 online ads, 900 media solutions and 1400 direct marketing entries. The excitement is very much visible months before the start of the event.
At last the countdown has begun for which thousands of creative minds across the global advertising industry have been waiting. The mega event is "Cannes Lions International Advertising Festival", the annual advertising awards function, which will be held in the historical city of Cannes (France) from June 19, 2005 to June 25, 2005. As a matter of fact it is the only gathering held every year where advertising, creative, media, direct marketing, radio and other marketing communities from all over the globe meet, where they can observe, learn and share their knowledge. This festival is otherwise known as "Advertising Olympics".
This gigantic event is quite certain to bring to light thousands of creative works done by ad men and women from around the world. Many consider winning an award at Cannes Lions equivalent to winning an Oscar for a movie and that is the reason it is rightly termed as the "Mecca" of advertising. This year, at the annual festival, one can get to watch around 5000 commercials, 10,000 outdoor and press ads, 1700 online ads, 900 media solutions and 1400 direct marketing entries. The joy of advertising and excitement is very much visible months before the start of the event. |
