This article analyzes the concept of globalization as being not a mere economic concept but a politicoeconomic philosophy influencing and determining the sociocultural as well as the consumer behavior patterns. The philosophy of globalization has successfully influenced the consumer behavior patterns in the accentuation of acquisitive mode not only in acquiring new things as Erich Fromm noted but also in acquiring digitaloriented artifacts; the markets are segregated into digitalbased and nondigital ones. Globalization has influenced the people across the world at large and the people of traditional countries in particular, more as a sociocultural and consumer philosophy. This article addresses the issue of consumers not just as compulsive shoppers but as concrete personalities influencing the given politicoeconomic philosophy and as being determinants of consumer behavior patterns.

In the ultimate analysis, modern economies all over the worldconsumer visàvis market analysis are thriving based on the consumer disposition towards nature, society and life in general and the consumer behavior pattern in particular. The phenomenon of globalization has emerged onto the global scenario from the womb of global economy with the closely knitted and interwoven national economies as its constituents. While "globalization" is an offshoot of modern world economy based on the principles of profitmaximization, export of capital and export of technical knowhow, "having mode" is an offshoot of its siblingconsumer activism. In fact, consumer activism has reached such an extent, more particularly, in certain service sectors, such as cellular telephony and certain FMCGs such as detergents, toothpastes to TV sets, that a kind of consumer confusion and consumer enigma is prevailing in the market now.

The principles of the world economy with an emphasis on free economic competition reinforced by free expression of consumer interests consumer feelings, expressions, ideas, thoughts, views and opinions have become the embodiment of modern economic and business philosophy, that is, globalization. Thus, globalization is finding its echoes and reechoes not only in the principles of economy and management but in shaping, influencing and determining the consumer behavior patterns as well. It has become not just an economic phenomenon but a sociocultural and politicoeconomic phenomenon too.

Marketing Mastermind Magazine, Globalization and Neoconsumerism, Politicoeconomic Philosophy, Consumer Behavior Patterns, Modern Economies, Global Economy, Autocad Software, Goods and Services, Digital Technologies, eAdvocacy, eBalloting, eConferencing, Sociohistoric Development, Psychophilosopher, Cellular Industry, Pharmaceutical Industries.