Renowned management guru Peter Drucker once observed that
a business enterprise has only two functions: marketing
and innovation. According to him the rest are simply costs.
So, where does this statement place Indian companies? Of
the growth and diversification options open to firms such
as internal development, acquisitions, joint ventures and
licensing agreements, acquisitions (especially acquisitions
abroad) seem to be the latest trend.
Many Indian companies seem to be on an acquisition spree
abroad. Tata Steel, well known for its classic advertisement "We also make Steel" has actually polevaulted
into the global steel manufacturing arena with the acquisition
of the Rs. 1313 cr Natsteel. This was hailed as good strategy
because it would give Tatas a foothold in countries such
as Singapore (Where Natsteel is based), China, Malaysia,
Thailand, Australia and Vietnam. At that point of time,
this was India's largest investment in Singapore and could
add to Tata's brand image. Good management could prove to
be an ideal strategic fit and by shifting or trying to shift
from developed to developing countries, Tatas could weather
the volatilities of the market. The other overseas acquisitions
by the Tata empire included the Tetley Tea acquisition by
Tata Tea and Daewoo acquisition by Tata Motors.
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