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This article brings to light various shades and dimensions of cultural differences across the globe and how to address the same. It is necessary to have cultural literacy, cultural competency and cultural fluency to succeed in the global business world. If you talk to a man in a language he understands, that goes to his head. If you talk to a man in his own language, that goes to his heart.

 
 
 

When Hollywood actor Richard Gere publicly kissed Bollywood actress Shilpa Shetty, people made a hue and cry over the scene and on the issue across India. Neither was Richard Gere wrong in kissing nor was Shilpa Shetty wrong in allowing to be kissed, but the culture and country in which this scene happened drew public as well as media attention. Although their intentions were not wrong, their actions were misunderstood and were criticized by the public. It was just a case of cultural differences between two people from two different countries and backgrounds.

Every community has its own values, norms, customs, and culture and cherishes all these. In case any member of another culture interferes or intervenes and insults then there will undoubtedly be cultural conflict. The rapidly growing technology and media has made the globe smaller and people are learning to respect various cultures across the world. Culture is a broad term to define and it can be defined precisely as the love for one's own values, norms, mores, values, customs, language in which one is born. To be born in a particular culture is not a choice, but destiny. However, if there is an aptitude and attitude to know about other cultures it is always possible to have cultural fluency, cultural competence and cultural tolerance and adjustment.

Ramu was born in a hamlet where there was not even a primary school. As a child he played in the paddy fields and swam in a nearby pond along with his friends in his childhood. When his father moved to a small town, he found it very difficult to get along with the town people. It is basically because of the cultural conflict. There was difference in the dialect, new environment and new people. He decided to go back to the hamlet where he used to play in the green fields with his friends. He found it very difficult to start his primary education in town. He failed to get along with his semi-urban background. The parents understood Ramu's problem and gave him emotional and moral support. They encouraged Ramu to go to school so that he could make new friends there. Ramu faced some difficulty for a while to get adjusted because of the cultural differences. But, slowly and steadily he began liking the semi-urban culture. This is the process of cultural adjustment of Ramu merely shifting from hamlet to a nearby small town. This was one leg of his life.

He completed his graduation in the same town and subsequently joined the defence corps as an officer. Since day one, Ramu began feeling suffocated because he came from a small town and he had to adjust with the trainees of other states, and other cultural backgrounds. The food he ate at home and the habits he developed at home, the language he spoke at home, the style and accent he developed at home needed a drastic change in defence. People coming from different cultural backgrounds, different food habits, different ways of attire and different intelligence levels were brought on one national track. Initially, there were a lot of bottlenecks and cultural conflicts, but over a period of time and training all the trainees adopted one national culture. For Ramu, joining the defence forces was a rebirth.

It is the study of physical distance which is supposed to be maintained among the individuals during conversation. It deals basically about distance which is supposed to be maintained amongst the known people and unknown people. Intimate zone can be maintained if there is close relation between the people. That means people come physically close and communicate. There is no fixed formula of maintaining the physical distance as it depends again on the cultural background of the people. It differs from country to country and from culture to culture.

 
 
 
 

MBA Review Magazine, Multicultural Skills, Global Business World, Cultural Conflicts, Cultural Backgrounds, Global Business Communication, Idndian Culture, Indian Business Communication, Cultural Literacy, Cultural Competency, Cultural Environment, Cross-Cultural Communication.