Home About IUP Magazines Journals Books Amicus Archives
     
A Guided Tour | Recommend | Links | Subscriber Services | Feedback | Subscribe Online
 
Marketing MasterMind Magazine :
:
:
:
:
:
:
:
:
:
 
 
 
 
 
 
 

The increasing cost of petroleum and the growing concern about pollution and global warming have made it imperative to seriously explore alternatives to the conventional automobile, which are cost-effective, environment- friendly and also practically usable by way of operational convenience and technical performance. In this context, it is encouraging to note that an Indian organization - The REVA Electric Car Company - has achieved considerable progress, both technologically and commercially, in its venture into this new business horizon.

 
 
 

Bangalore based RECC Private Limited was established in 1994 as a joint venture between the Maini Group India and AEV LLC, USA, to manufacture environment-friendly and cost-effective electric vehicles. After seven years of R&D, RECC launched the REVA electric car on May 11, 2001 and earned recognition in the form of 10 patents and international acceptance. The REVA has an on-board charger to facilitate easy charging within eight hours and runs up to 80 kilometers with a top speed of 65 km/h, which is ideally suited for today's city mobility of "stop-start" traffic conditions. The cost per kilometer is as low as 40 paise. No clutch and no gear are required to drive the REVA and it is 100% environment friendly, and safe and reliable for driving. It is available in both two and four-seater versions.

Major safety features of REVA are _ the steel space frame, side impact beams, dent-proof ABS body panels, low voltage system and dual braking system. Currently, REVA is offered in different variants such as REVA Standard, REVA A/C, REVA Classe and REVA Special Edition. The prices range from Rs. 2.50 lakh to Rs. 4.75 lakh approximately. The quality policy of RECC is to design, develop, manufacture, distribute and service environment-friendly technologies of Zero Defect Quality and each REVA rolling out of the assembly during manufacturing is checked on over 100 parameters.

 
 
 
 

Marketing Mastermind Magazine, REVA Electric Car, Dual Braking System, Zero Defect Quality, Global Electric Vehicles, Tata Motors, Commercial Electric Vehicles, Electric Vehicles Industry, Foreign Exchange Markets, General Motors, Corporate Strategies, Marketing Management.