Social media, the fancy
buzzword of the advertisers
and marketers across the globe, has become the best bet
in the current global scenario. When the world is going online and
economies are growing, it is necessary for advertisers to
abandon the traditional methods and innovate and adopt new
methods. Companies, in the race to capture markets and attract huge sums
of money, are gambling on their ad spending. With an increase in
the usage of the ICT and social networking techniques, the focus
of most of the advertisers started shifting towards the use of
social media. This received a further boost during 2008 when top
companies, like Google, Facebook and MySpace, announced the data
portability measures.
The increasing number of users/members on the Internet,
especially, on social media networks, has once again proved the popularity
and importance of the user-generated content. Hence, it would not be
an exaggeration to say that social media is playing a major role in the
ad market. |
