Spam is defined as an
Unsolicited Bulk E-mail
(UBE) or Unsolicited Commercial E-mail (UCE). In either
case, it is important to note that spam means an
`unsolicited' communication where there is no prior relationship
or communication between the parties concerned. Here the recipient
has not explicitly consented to receive such
communication. In other words, when an individual or
a corporate sends messages to an individual or to a large group
of individuals in an effort to force the communication upon them, it
is referred to as spam. It is one of the most economical modes
of communication. The advertisers can use this tool for the
promotion of products or services. However, of late, there has been a
tremendous increase in the spam mails sent to the recipients. If these
promotional strategies continue at the same pace, they are expected to cross 50%
of the global e-mail traffic. The tremendous increase in spam
also has the potential of destroying some of the major benefits that
are brought about by services, such as
e-mail and SMSs. This growth, in turn, will hinder the rise in
e-commerce and it may indirectly affect the developments in
online advertising. It has been established that the most prevalent spam is
the advertising-related spam, which accounts for more than 36% of
the unwanted and unsolicited mails. The maximum number of spam
e-mails are generated in the US, followed by Brazil and India.
India, thus, occupies the third position among the list of spam
mails originators. It has also been found that one out of every thirty
e-mails send as spam contains a virus.
One of the top spam doing rounds during this period
of economic downturn and unemployment is the spam
mails related to jobs. When these
mails are sent, the spam message links to the company where the
recipient had applied for and sometimes these spam messages also
indicate the recipient to open an attachment, which is a copy of
the recipient's application that was sent via e-mail. If the recipient opens
the attachment, the entire system gets corrupted with viruses.
Spammer malicious virus is a program used by the spammers and hackers to
attack the mail boxes by flooding them with e-mails. Spam has
greater chances of enhancing botnets and malware, etc., which can affect
the computer and its network. |