Spirituality is a word that has
different meanings according
to different gurus. The term is closely associated with India.
It has immense potential to turn India into a global power.
Spirituality must be treated as an industry, as it contains the immense wealth of
our traditional wisdom, yoga and the power of pranayama. It complements the tourism
industry also. Tourist desks at the airport offer trips to visit the ashrams
of different spiritual gurus. Many foreigners are very curious to
visit these ashrams and understand the path of spirituality from the
gurus. Earlier, marketing and spirituality were considered as two
separate industries. This has undergone a change.
Marketing means knowing the needs of people and satisfying
them. The result is their happiness and peace. Spirituality that is sold
by these gurus, contains the package of happiness and peace. Since
both marketing and spirituality have similar philosophies, it is
important to know the role of marketing in spirituality, how marketing is
useful for these spiritual gurus and organizations to
popularize themselves and their offerings. In the era of tough competition, it
is mandatory for them to sustain and increase their number of
followers. For this purpose, news channels, newspaper advertisements,
direct contacts, programs, articles, interviews and pamphlets are
of immense help. |
