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The Analyst Magazine:
General Motors : What Next?
 
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The key to understanding GM's fate rests in the notion of psychological resistance. The big question is: Will the past be a prologue to GM's future?


In an article published in The Analyst in March 2006, I stood alone among a group of six automotive experts and declared that GM would go bankrupt by the end of 2007. As a resident of Michigan, the home of GM and the US auto industry, I am glad I was off by a year and five months.

Clearly, US leaders needed the extra time to prepare for the one state depression that is unfolding now. In 1978, GM employed more than 482,000 Michigan residents. Today, it is less than 50,000. Yes, in the good old days, GM stood atop the Fortune 500. Today, the US and Canadian governments own 70% of its stock, and American taxpayers will invest almost $50 bn in its rescue plan.

President Obama has declared, "I am absolutely confident, if well-managed, the new GM will emerge." However, nothing wounded goes uphill, and neither will GM, even though it has purportedly `freed' itself by declaring bankruptcy. Unfortunately, the company can't free itself from its history or the oncoming tragedy of its future.

 
 

 

The Analyst Magazine, General Motors, Brand Loyalty, Credit Rating Agencies, Product Development, Bankruptcy, GM Products, US Treasury Department, US Government, US Auto Industry, US Governments.