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The Analyst Magazine:
Reincarnated GM : Green Motors?
 
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As GM has finally fallen, it is time for a diagnosis that leads to a clear strategy of what ought to be the focus, post-bankruptcy.


As I write this article, GM is making headlines around the world. Earlier in this same Analyst magazine I had suggested "Small as the New Big" as GM strategy for self renewal. One century from now, business historians may well view Gen-eral Motors as iconic of the "Great Mismanagement: The American Way". So, exactly what had gone wrong with American GM? What can be done about it? Is there a clear light ahead for GM to pursue? These are what we seek to explore here. Why is it necessary for us to qualify the GM here as specifically the `American GM'? The other GMs—especially the one across the Pacific Ocean, the Chinese GM—are even thriving. Buoyed by 75% increase in sales, the Chinese GM is planning to add yet another factory.

Everybody knows American GM is undergoing bankruptcy proceedings but will be reconstituted by Obama's government. Going by the 8th century The Tibetan Book of the Dead by Guru Padmasambhava, American GM is now undergoing Bardo. Under the watchful eyes of a judge, GM is seeing clearer, the light of reality. The indication of what a reincarnated GM in the US will look like is already emerging: Brands, no more eight down by four; workforce, less by 21,000 employees: downsizing, by a third; dealerships, reduced to 3,605 from 6,246.

During the heydays of the 1970s, GM bankrolled a strong, American workforce of 600,000, larger than the active US army military personnel. Already distinctive divisions are to be dismembered, put up for sale. For example, Hummer goes to Teng Zhong Heavy Industrial Machinery in Sichuan, China. Others will partake of Saturn, Saab and Pontaic.

 
 

 

The Analyst Magazine, General Motors, GM, American Workforce, Public Corporations, Technology-embedded Corporations, American Army, US Automobile Industry, Greener Motoring Philosophy, Carbon Emissions, US Markets, Global Corporations, Globalization, Multiple Energy Sources.