Pixar Animation Studios is an Academy Award winning computer animation studio with technical, creative and production capabilities to create a new generation of animated feature films, merchandise and other related products. Pixar has the enviable reputation of releasing nine successive animation hits in a row. It had sensationalized the animation category since 1995 with the release of Toy Story I. The hallmark of any Pixar movie is its strong story with emotional appeal. Their software application RenderMan product remains the industry standard in visual effects and has been honored with an Academy Award for technical achievement. The application of the cutting-edge animation technology is well fabricated with the story and it has become a pioneer in this field. Apart from their technical superiority, their reach to the pinnacle of success is through fostering collective creativity among its team members. And in the process, community-driven Pixar has achieved excellence and expertise. Unlike the Hollywood model, Pixar is a well-knit company and its continued success is attributed to its innovation and collective creativity. Their work culture helps foster collective creativity. This case study helps to study how to build a sustainable creative organizational culture, where innovation and creativity are sine qua non for survival.

Frank, an upcoming animator, always wondered how Pixar Animation Studio (Pixar) could be so successful, despite tough competition. His interest in Pixar had increased after seeing the movie Wall.E at the El Capitan Theatre, Los Angeles, on June 26, 2008. The movie was a breathtaking effort, which took the best of both art and technology to a new high. Pixar has become an epitome of animation success and technological breakthrough. What further intrigued him was its continued success.

Pixar Animation Studios is an Academy Award winning computer animation studio with technical, creative and production capabilities to create a new generation of animated feature films, merchandize and other related products.Pixar's objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages. In partnership with Walt Disney Pictures (Disney), Pixar created and produced some of the best movies – Toy Story (1995), A Bug's Life (1998), Toy Story 2 (1999), Monsters, Inc. (2001), Finding Nemo (2003), The Incredibles (2004), Cars (2006), Ratatouille (2007), and `Wall.E' (2008). For nearly 15 years, Pixar's creative and technical teams had produced animation films, short films and television commercials using three-dimensional computer animation, which helped in developing their creative expertise and proprietary technology. Pixar has the sole credit of making breakthroughs in the application of Computer Graphics (CG) for film-making. It also has a tradition of sharing its advances within the broader CG community, through technical papers, technology partnerships, and through RenderMan product. RenderMan remains the standard in CG film visual effects and feature animation and has been honored with an Academy Award for technical achievement. Relied upon by artists and technical directors worldwide, RenderMan is central to today's CG film-making process. Pixar's creative department is led by John Lasseter, an Academy Award winning director and an animator. The Pixar creative team includes a department of highly-skilled animators, a story department and an art department. Unlike the Hollywood model, where the artists and technical crew come together for a project and disband later, Pixar is a well-knit company, where projects are done continuously with the same band of people with due loyalty. They continuously contribute to the projects.

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