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MBA Review Magazine:
India Post Re-engineering the Future
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Having existed for over 150 years, India Post is now face-to-face with the post-liberalization challenges just like most of the other domestic players across industries. Fierce competition and a newly defined meaning of `connectivity' are taking their toll on the department. Suddenly the market structure has changed, the mammoth network of post offices seems so not helpful in retaining the market. The department needs to answer where it lags: Is it the technology, the services, the positioning, the bureaucratic structure or something else?

 
 
 

Having had an in-depth look into the functioning of the world's largest postal service network, when we introspect on our findings, the question that troubles us is: can this legacy of national communication structure survive the fresh winds of competition that have come riding on the waves of liberalization and globalization? We cannot let it smash the system to the ground. Change is unavoidable and now this inevitability is knocking hard at the doors of the Indian postal department. This might force you to think on the possibilities and probabilities of its success, but we are hopeful and this optimism about the future is all the more strengthened when we see similar changes happening all around. Looking at the turnaround saga of the Indian Railways, we see no obstructions for the department of posts to repeat the achievement with its deficit of Rs. 12,495.25 mn. The race towards a new future has already started with the Rs. 9,000 cr Project Arrow initiative.

Organized postal services in India date back to 1854 when the Postal Department was set up. Later, the British government enacted the Indian Post Office Act in 1898, building a solid base for a historic network. The epitome of British legacy has existed in the nation long enough to be rightly called the "Nerve center of communication" in the public life. The reference to the department draws upon the mind a picture of an intrinsic network of modest post offices across the length and breadth of the country. The largest arrangement of postal services in the world boasts of an array of about 1.55 lakh postal structures, dwarfing all other postal systems in terms of numbers.

Besides these, there are 5,926 Panchayat Sanchar Sewa Kendras to provide basic postal services in the rural areas. Not only in sheer size and numbers, historically too, India Post has the distinction of being the oldest organization in the world. The year 2005 marked the Sesquicentenary Celebrations of India Post. In retrospect, since its inception, the department now faces a completely different environment. The post-1991 era has been harder than ever, owing to the tough competition from the more competent and technology-savvy private postal service providers (both national and international). The newer means of communication have changed the meaning of how one defines the word `connectivity'. Even in the face of rough winds, the social commitment continues unabated.

 
 
 

MBA Review Magazine, Post Re-Engineering, Post Liberalization, Indian Postal Department, Organized Postal Services, Organizational Structure, Innovative Advertising, IT-enabled Services, Economic Transformations, Social Transformations, Internal Branding, Innovative Restructuring.