Cosmetic advertisements if sensible, could be more rational and can remove clutter. Cosmetic advertising is the promotion of beauty products through different media. These types of promotions are aimed at men and women, create a desire in them to improve their looks, and enhance their physical attractiveness. These products range from eyeshadow to underarm sprays. The last decade witnessed tremendous increase in the use of cosmetics by the Indian consumers, with both men and women showing greater concern over their personal grooming. This is mainly due to the changing
lifestyle, media coverage, product choice and availability, and also the increase
in the disposable income. The cosmetics industry is dominated by multinationals
like L'Oreal, Elizabeth Arden, Revlon, HLL and Lakme, and the commercials by these
companies promise a lot. But these baseless claims aired in the advertisements
are better if ignored because, in reality, these promises about the beauty and
skin care products are really shocking and count nothing. These commercials use
celebrities and ambassadors to entice the consumers for brand attention and product
purchase, though they cannot substantially prove the authenticity of their claims.
This
is the term we often find in the commercials of skin care products. Many ads of
skin care products promise to remove wrinkles or prevent the skin from aging.
But in fact, they contain ingredients of chemicals and laboratory solutions in
large formulations. But still they can't prevent wrinkles even after using many
times. It's just the fragrance that gives pleasure for sometime, without serving
the purpose eventually. These cosmetics merely promote a sense of well-being.
They can cause skin problems, which might turn red and sore first, and it could
even worsen, if not dealt appropriately.
At
times, we may use a product for long time. But after certain time, our body might
not be able to cope with it. This is because our internal body system does not
allow too much use of cosmetic, which are liable to allergy thereby causing skin
problems. Cosmetics also come up with term like soothing botanicals. Botanicals
refer to extracts from plants in the liquid form (juices or oils). There are certainly
some soothing botanicals, but botanicals like lavender oil and jojoba can (which
exist in cosmetics) be harmful. They create a sense of itching, allergy and irritation.
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