The thought- provoking article brings about the investment philosophy embodied in Thirukkural, an ancient management text, and seeks to find its relevance in modern investment management thought.

Prudent investment of capital is essential for the survival and success of any business organization. Textbooks prescribe a set of principles for successful investment decisions and investment evaluation methods. This article attempts to highlight the behavioral principles of investment decisions propounded in Thirukkural—an Indian work on management written more than 2000 years ago but very relevant, practicable and consistent with that of the modern thought; and present the investment models of the modern times and that of Thirukkural.

Financial decisions such as investment and cash management are of paramount importance since the former, through revenue and costs, affects the profitability of the firm whereas the later, forming the key component of the working capital, affects the liquidity and thus the default risk of the firm and firm's profitability. Hence, prudent management of investment and cash are essential for the survival and success of all firms. Modern textbooks prescribe a set of investment management principles and a set of investment evaluation methods or criteria. The following paragraph attempts to highlight the behavioral principles of investment management propounded in Thirukkural.

Portfolio Organizer Magazine, Behavioral Principles, Investment Decisions, Indian Management, Investment Management, Cash Management, Decision-Making Process, Organizational Behavior, Accounting Rate of Return, ARR, Working Capital Management, Financial Management.