The advertising segment is undergoing a sea change in its approach and in the use of technology. Advertising in the yesteryears was mainly through channels like print and radio. These media channels are slowly becoming less popular and new communication channels like Internet, web, satellite radios, satellite television, web telecasts, etc., have begun to play a major role in advertising today.

Web technology (Web- tech) is the talk of the day. Its extensive applications are in all walks of life from space to earth sciences. The merger of the Internet and web is playing a vital role in `making the globe flat'. These e-paradigms are also contributing to information explosion.

Today, social advertisements depend mainly on educating and attracting the users and satisfying their wants, needs, and desires. In the past, providing quality service was a problem as there were delays in attending to the advertising queries, delays in extending timely service support due to manual operations, delays in analyzing the advertising results. Today, with the emergence of powerful web-tech tools the support is becoming fast, timely and public-oriented.

Web-based information like PIS (Public Infosystem), Data warehousing, Data mining, Database, Networking, KBS, (Knowledge Base Systems), ICT (Information & Communication Technologies) play a vital role in modern age social advertisements systems.

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