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Peugeot, the largest maker of cars in Europe after Volkswagen, makes cars and light commercial vehicles under the Peugeot and Citroën brands. Peugeot is exposed to various risks in the normal course of its business. The Group had created an elaborate risk prevention and management organization charged with implementing appropriate measures to limit the consequences of events affecting Group operations. The article enlists the risk management philosophy of the company and talks about the various measures the company takes to face its financial risks.
PSA Peugeot Citroën (Peugeot) is the second largest passenger car and commercial vehicle manufacturer in Europe after Volkswagen. Peugeot makes cars and light commercial vehicles under the Peugeot and Citroën brands. Other products include motorbikes, scooters, and light-armored vehicles. Peugeot also offers parts (Faurecia), transportation and logistics (Gefco), and financial services (Banque PSA Finance) to dealers and customers. The Peugeot family controls nearly 43% of the company's voting stock. During a period of automotive industry consolidation, Peugeot had preferred partnerships to mergers. To compete and stay solo, the company focuses on efficiently rolling out new models (Peugeot is planning 26 new body styles between 2003 and 2006) and technologies while keeping down expenses through alliances with low-cost component manufacturers. With Europe accounting for 90% of sales, Peugeot is attempting to broaden its markets. In 2003, Peugeot recorded revenues of $68,291.7 mn and a net income of $1,879 mn. |
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Keywords |
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Peugeot, commercial, management, brands, financial, customers, article, events, expenses, focuses, income, industry, manufacturer, markets, models, motorbikes, normal, organization, partnerships, products, scooters, services, styles, technologies, vehicle, transportation |
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